Premium, the magazine for extraordinary gentlemen is taking off to new horizons...
PREMIUM is special not just for its focus on prestigious topics of particular interest to men (watches, cars, sport, fashion, personal and health care, design, travel, technology, architecture…), but also its large format and vibrant lay out.
This high-end magazine is for affluent men who enjoy luxury and are keen to learn about innovations. After seven years with ID+P, the team is now part of the Docler Holding group.
PREMIUM magazine, the glossy publication of extraordinary gentlemen, joins the Docler Holding group, a digital and media company headquartered in Luxembourg, and extends its reach beyond the borders of the Greater Region.
Launched in May 2012, PREMIUM stands out as a luxury magazine in the Grand Duchy. Its rich, diverse content offers sections dedicated to fields of lifestyle—more specifically, to watchmaking, automotive, gastronomy, travel, fashion, sports, technology and culture. Originally dedicated to the male audience, the magazine has recently diversified by offering two women’s editions published each year.
“We believe in PREMIUM’s great potential, by giving it tools to grow and expand. We want to offer PREMIUM the resources and digital experience needed to diversify into other sectors related to the luxury industry”, state Karoly Papp, CEO of Docler Holding and Marton Fulop, CIO of Docler Holding.
PREMIUM has a second claim to fame: annual events dedicated to luxury goods, like the Wonder Fair. For Docler Holding, this partnership is a turning point for its products related to art and lifestyle, as well as to the field of specialized press.
“For PREMIUM it’s an international gateway, with opportunities to build bridges to other countries on both event creation and magazine editions, especially through companies within the Docler Group,” said David Bail, founder of PREMIUM.
Premium is also the numerous events that accompany the launch of each magazine. Notably this has included the Watchfair since 2015, a nexus for virtuoso watchmakers, prestigious vehicles, made-to-measure jewellery, and unique artists. This is a day dedicated to the desires of aesthetes and collectors. Excellence is the focus, as the biggest independent creators in the world meet to bring a wide range of luxury, beautiful objects to the fore.
The Premium team
A tight team of three have an outlet for their passion for the fine objects. They have a desire to share exceptional experiences and products with their readership.
After many experiences in sales, Tara has arrived at PREMIUM. She particularly appreciates the contact with people and giving some precious pieces of advice, that’s why Tara chose a position that offers interaction with people. In her constant good mood, she will advise you as well as possible for your presence in the magazine.