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BIL (Banque Internationale à Luxembourg) offers the most complete banking application on the market: BILnet. It has indeed expanded its digital services in recent months and wanted to communicate these new features and highlight its various digital functions.

The mission of the campaign was to convince the target group to switch to the smartphone for their banking operations. The message delivered was to inform the target group that all their banking operations can be carried out from a mobile. The leitmotif of the campaign was the statement: “Simple and invisible, technology unites us, connects us and makes life easier”.

360° Campaign

The solution provided by ID+P developed a playful creative axis with a unique personality. The visuals were developed in the form of a saga, easy to adapt to the advantages of the BILnet application.
The communication includes a touch that brings people together, makes them memorable and allows them to stand out in the market.

The provided solution, the used media and impact analysis...

ID+P’s mission was to take over the communication field of innovation and to communicate in a welcoming, simple and contemporary way.
The campaign was 360°, i.e. a campaign that ran on all media such as TV, posters, digital banners on the classic networks, digital SEA campaign, daily and weekly press, social media, BIL’s OWNED media, etc.

Impact analysis Analytical monitoring and reporting were set up via digital tools such as Google Analytics as well as data from the BILnet application.

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