Royal Hamilius, un complexe emblématique au cœur de la ville
A great challenge for ID+P with the implementation of a real strategy for Royal Hamilius, starting with the graphic identity both in print and on social networks. The chosen claim: “At the heart of great stories”. It brings a touch of emotion to this unique architectural complex which characterized as a place to live and consume in the heart of Luxembourg City.
Royal Hamilius is keen to offer its customers regular and seasonal benefits/gifts on presentation of a coupon with the aim of measuring return rates, which are valuable elements in the implementation of commercial supports.
At the heart of great stories
The Royal Hamilius responsibles have also entrusted ID+P with the communication management of all the brands. This is an interesting continuity for the agency, which had already managed the communication during the construction and particularly for the laying of the foundation stone.
A website dedicated to BtoC has been created to keep the general public informed about all the promotions, news and current offers of the different brands.
In parallel, the social networks Facebook and Instagram were put online to create a real community.
The graphic charter of these two networks was designed to preserve the graphic spirit of the Royal Hamilius logo. The information is shared daily and allows followers to find the best deals. The network is very lively because it is fed by our digital marketing department through stories, videos, collaborations with influencers and contests to boost visits and registrations.