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ING home loan campaign

ING has long sought to redefine what it means to be a bank. It wanted an original and distinctive 360° campaign for its online home loans service.

They wanted to highlight their superior client experience, and asked ID+P for a concept to suit print, digital and audio-visual media.

Poster campaign

The poster campaign put the consumer at its heart. Creating a slogan consisting of a series of hashtags communicated modernity and interactivity.

Roman photo ING

A surprise for readers

This eye-catching insert used the style of a photo comic-book. Appearing in several specialist magazines, it couldn’t fail to spark readers’ curiosity. The playful written style made for clear, memorable messaging.

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