Close   Back to home
Close   Back to home

ING home loan campaign

ING has long sought to redefine what it means to be a bank. It wanted an original and distinctive 360° campaign for its online home loans service.

They wanted to highlight their superior client experience, and asked ID+P for a concept to suit print, digital and audio-visual media.

Poster campaign

The poster campaign put the consumer at its heart. Creating a slogan consisting of a series of hashtags communicated modernity and interactivity.

Roman photo ING

A surprise for readers

This eye-catching insert used the style of a photo comic-book. Appearing in several specialist magazines, it couldn’t fail to spark readers’ curiosity. The playful written style made for clear, memorable messaging.

  Top of the page

Votre navigateur est obsolète

Veuillez le mettre à jour pour visualiser ce site correctement. Voir les navigateurs disponibles