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KeyPrivate campaign

Keytrade Bank Luxembourg is a leading local online trading provider. They trusted IDP to help launch KeyPrivate, their innovative robo-advisor discretionary management service for the general public.

The objective of this 360° campaign was to make the service attractive and accessible, with a view to wining the trust of potential clients with little investment experience.

brochure KeyPrivate

Making complexity accessible

Using visuals from the campaign, the brochure explained the principles and benefits of KeyPrivate’s discretionary management offering. A layout with short paragraphs enriched with infographics explained this complex subject to non-specialists.

Poster campaign

Deployed in strategically located bus shelters in Luxembourg City, the poster campaign highlighted key facts and invited people to find out more online.

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