Keytrade Bank Luxembourg is a leading local online trading provider. They trusted IDP to help launch KeyPrivate, their innovative robo-advisor discretionary management service for the general public.
The objective of this 360° campaign was to make the service attractive and accessible, with a view to wining the trust of potential clients with little investment experience.
To reassure and explain the concept, the ad reminds viewers that robotics is part of everyday life. Showing how this tool provides a simplified, efficient solution, it breaks through potential client reticence about using technology to help design an investment portfolio. Far removed from the energy of a trading floor, a comfortable atmosphere is conjured up, reinforcing the feeling of accessibility.
Making complexity accessible
Using visuals from the campaign, the brochure explained the principles and benefits of KeyPrivate’s discretionary management offering. A layout with short paragraphs enriched with infographics explained this complex subject to non-specialists.
Deployed in strategically located bus shelters in Luxembourg City, the poster campaign highlighted key facts and invited people to find out more online.