Performance Driven by Champions

For the "Back to School 2025" (Rentrée 2025) campaign, ID+P produced a new commercial for Volkswagen Luxembourg featuring two exceptional Luxembourgish athletes: Patrizia van der Weken and Charles Grethen. These two champions embody the spirit of performance, behind the wheel of two iconic models: a white GTI and a black ID.4.

A Video at the Heart of Performance
Filmed in a single day across the lush landscapes of Eastern Luxembourg, the spot creates a subtle visual parallel between athletic effort and vehicle power. Through dynamic cross-cutting and meticulous staging, every movement of the athletes highlights the connection between sports performance and automotive excellence.

Everyday Performance for Everyone
The campaign message is clear: performance is for everyone, whether in sports or on the road. ID+P captured the essence of Volkswagen—precision, power, and endurance—while highlighting an intuitive and accessible customer experience. Performance isn’t just for podiums; it’s lived every day behind the wheel of a Volkswagen.