Programmatic advertising: increased likelihood of speaking to your targets
Our expertise in programmatic advertising has added to our expertise in media strategy, thus opening new possibilities for our Luxembourgish clients.
Thanks to this technology we can tell with precision who is seeing your advertisements and when. This is no longer an idea from science fiction, and it increases significantly the efficiency and impact of your campaigns.
From media planning to audience planning
Automated media buying technology based on powerful algorithms has reinvented advertising in recent years. With programmatic advertising we can go beyond classical media planning towards audience planning. This enables us to optimise how advertising is displayed to each individual over thousands of sites and applications.
Programmatic advertising enables personalised messages to be published in real time. It measures consumer behaviour as well as demographic and geographic profiles, and delivers a message tailored to each at key moments of the individual’s decision journey.