Volkswagen campaign for Autofestival 2024
Losch Luxembourg has entrusted the agency with the creation of the Autofestival 2024 campaign for its Volkswagen brand. The concept is based on the premise that Volkswagen is a brand with a big heart. It is, with iconic products and innovations that have driven and keep on driving the lifestyles of generations.
It continues to be an authentic brand with new commitments to energy transition, sustainability and new technologies, while remaining true to its values of trust and timeless design.
It’s only a real Volkswagen if your heart beats for it!
Et ass eréischt e richtege Volkswagen wann däin Häerz fir e schléit!
The concept chosen for the 360-degree campaign, covering a range of media and digital media such as ads, radio and TV spots, billboards and bannering, revolved around this claim.
With this ‘Love Brand’ campaign, the ID+P agency has boosted customer satisfaction and brand confidence and ultimately emphasised the passion for Volkswagen.
