Two Decades of Partnership and Innovation

More than a simple collaboration, the relationship between Tango and ID+P has grown, over nearly 20 years, into a true partnership built on trust. What began as a targeted media planning assignment gradually evolved into full immersion. This long-standing loyalty has enabled us to understand the operator’s DNA from the inside out, to the point where ID+P now acts as a natural, agile extension of their own Marketing & Communication department.

Creative Synergy
The secret behind such longevity lies in our ability to support every technological leap and every stage of the brand’s evolution. This creative synergy has given us the freedom to bring Tango’s identity to life through iconic figures that have left a mark on the Luxembourgish imagination. Notably, Flash the Dino—created for the launch of fiber and even adapted into a video game—as well as the famous Barry and René, who set the tone for the brand’s year-end promotional campaigns.

A 360° Partnership, Every Day
Today, our expertise spans every touchpoint—from defining media strategy and safeguarding corporate identity to producing the monthly Tango Magazine. We ensure absolute consistency throughout the entire customer journey, whether through dynamic in-store branding, the development of fully integrated 360° campaigns, or the production of administrative and commercial materials.
By also managing event communications and complex production roadmaps, ID+P no longer simply responds to a brief. Together with Tango, we build and nurture a technological and human narrative that has endured for over twenty years.