A United Team for a Decisive Vote

To emphasize the importance of social elections, the Chambre des Fonctionnaires (Chamber of Civil Servants) launched a major campaign designed to make a lasting impression while celebrating the diversity of public service professions. The challenge? To transform a civic obligation into a true collective movement.

A Strong Concept: Team Spirit at the Heart of the Action
ID+P created a high-impact campaign based on a universal metaphor: football. The idea was to present the servants of the State as a solid and dynamic team, despite the wide variety of their missions.
In a fast-paced spot blending challenge and diversity, agents from the Ponts et Chaussées (Roads and Bridges), military personnel, firefighters, prison officers, and administrative staff are seen evolving together on the field. Each participant wears their professional uniform while playing for the same team. The field itself becomes the symbol of the Chamber: a protective and unifying framework that hosts the democratic process.

A Two-Phase Strategy for Maximum Impact
The campaign was orchestrated around an evolving strategic setup:

• First phase: A direct and mobilizing call for participation.
• Second phase: A symbolic passing of the torch with the slogan "The ball is in your court," reminding voters that their voice is the engine of change.

A Multi-Channel Rollout

To ensure optimal visibility, this campaign benefited from massive distribution. The video spot and key visuals were adapted for all platforms: urban billboards, radio, and social media, ensuring a consistent and unavoidable presence for all public service employees.