When digital regains a human face

Advanzia Bank, the European digital bank based in Munsbach, selected ID+P to orchestrate the complete redesign of its digital showcase. The challenge? Transforming a technical and impersonal platform—despite its saturated color palettes—into an immersive, warm, and distinctly human-centered experience.
For this new chapter, ID+P took a bold approach: softness. The new corporate website features soothing tones, rounded content blocks, and above all, highlights what truly matters: people. By incorporating faces and real-life scenes, the agency aligned Advanzia’s digital identity with its deeper reality. This choice is only fitting, as the human dimension lies at the very core of the bank’s HR policy.

A visual identity on the rise
Beyond the web interface, the entire graphic identity was reimagined. The bank’s name now asserts itself with a modern edge, structured into three stacked syllables to create a stronger visual impact. The new logo is accompanied by an upward arrow symbolizing momentum and growth, along with the slogan: “The digital bank on a growth trajectory.”

The art of agile collaboration
Despite the stringent security requirements inherent to the banking sector, the project was delivered in record time. This success is rooted in exemplary collaboration between Advanzia—which provided a redesigned site structure and precisely crafted content—and ID+P. The agency will continue its partnership with the bank by rolling out this visual universe across numerous print materials, ensuring perfect brand consistency at every touchpoint.