A fresh look for a national icon

What if a label became a story? For Sources Rosport, ID+P took on the challenge of redesigning the entire natural mineral water range, breathing refined modernity into this iconic Luxembourgish brand.
For this redesign, the agency drew inspiration from the very heart of the spring. The new aesthetic is built on fluid lines and a reinterpretation of Rosport’s iconic knight, enhanced by a subtle play of shadows that adds relief and depth.
This resolutely contemporary vision fully respects the brand’s DNA while offering a new, vibrant dynamic. To complete the experience, the six-bottle pack has also been redesigned, blending ergonomics with aesthetics for a more pleasant everyday use.

The brilliance of silver paper
The premium character of the range is highlighted by a bold choice of material: silver-finished paper. Its shimmering brilliance creates a particularly sophisticated effect, giving the bottles a fresh and modern appearance. With this new look, Sources Rosport elegantly combines contemporary design with brand heritage, reinforcing its position as a market leader.