E.Leclerc Makes its Mark with Humor

One year after arriving in Luxembourg, E.Leclerc wanted to make a lasting impression and solidify its local market presence. The retailer partnered with ID+P to create a campaign that stands out for its accessibility, impact, and quirky tone.

A Creative and High-Impact Concept
The goal? To remind customers of the brand's commitment to low prices and top quality, all while staying true to its unique mix of humor and playfulness. ID+P developed an original concept based on "fake truths" about improbable topics, like UFOs, dinosaurs, or the moon landing, contrasted with the undeniable certainty of finding the best prices at E.Leclerc. This clever approach captures attention and strengthens the brand’s positioning.

A 360° Strategy for Maximum Visibility
The campaign was rolled out across a 360° platform with a diverse media plan. This included urban billboards, audio and video spots, and a strong social media presence to ensure continuous engagement and maximum visibility for the brand.