Raising Awareness Against Colorectal Cancer

In collaboration with the Luxembourg Ministry of Health and Social Security, the Mars Bleu project goes beyond a simple ad campaign to become a true public health mission. The objective is clear: raise public awareness about screening for colorectal cancer—a common disease that is highly treatable when detected early.

A Playful and Stress-Free Approach
To encourage citizens to get screened, we created two original, lighthearted video clips designed to simplify the message. By using the "poop emoji"—a symbol that is both fun and impactful—we show in just 15 seconds that the test is simple, non-intrusive, and easy to do at home. This concept, already a LeoAwards winner, makes a serious subject much more approachable.

A Warm Touch with Brigitte Lecordier
To make the campaign even more relatable, we collaborated with Brigitte Lecordier, the iconic voice of Oui-Oui (Noddy) and Son Goku in Dragon Ball Z. Her warm, familiar tone adds a touch of friendliness and proximity, effectively strengthening the message.