An Artistic Award for Street Art

This year, the ArcelorMittal Luxembourg Foundation launched a brand-new art prize dedicated to Street Art. For this first edition, the theme “The Art of Looking Through – Windows to Other Worlds” invited twelve local artists to reinvent their perspective on space, materials, and local memory through two murals created in Esch-sur-Alzette. Three awards recognized their talent: the Jury Prize, the People’s Choice Award, and the ArcelorMittal Employees' Prize.

ID+P: A Partner in the Initiative
From initial concept to final execution, the agency ID+P orchestrated the entire project. The agency created the name, visual identity, and logo for the Foundation, while coordinating the call for entries and all communication surrounding the award. From the start, our team implemented a clear and credible strategy, attracting the right artists and establishing the Foundation within a strong cultural universe.

A Memorable Ceremony and Social Media Presence
ID+P also designed the concept for the award ceremony and the grand closing event. Alongside this, the agency produced interviews and video sequences shared as social media reels, creating a lasting emotional connection between the Foundation, the artists, and the public. The social media feed, designed with meticulous detail, reflects the Foundation’s visual identity and strengthens its cultural impact.
For this first edition, Samuel Levy won the Jury Prize, Sebastian N. received the People’s Choice Award, and Marco Weiten took home the ArcelorMittal Employees' Prize. The "Heart’s Choice" award was presented to NUUBLA.